Do you’ve got plenty of Instagram followers? Congrats! This means you are extremely good at shooting retro-filtered images of your dog/kid/vacation/food/shoes/shirtless torso, and individuals want to find out what you’re going to post next! But supposing you aren’t an expert photographer or Internet celebrity actively participated in constructing your “personal brand,” have you ever stopped to wonder what, precisely, all those followers do for you recently?
Allan Holmes did. “If there is something you are good at, then you ought to be rewarded for this,” he states. “If somebody gets the capability to attain at least 500 individuals, signifies their photographs thing.” So 14 months ago, he and cofounders Nathan Michael and Corbett Drummey launched Popular Pays, a platform which enables Chicago businesses to connect with local Instagram influencers to form a mutually valuable bartering relationship.
Our target is to produce our influencers their particular mini-celebrities.
How it works: The businesses offer you a completely free product in exchange for a certain number of followers–500 is the minimal requirement–together with the implied guarantee that Instagrammers who benefit from this deal by Goldstar social will reveal a creative and enthusiastic photo of this product with their followers before, during, or after ingestion. “We are not asking anybody to do anything new,” Holmes says. “People are already doing so. We are allowing small businesses to tap into that, and use it in order to market their product.” Consider it like a set of little endorsement deals, where everybody has the capacity to be their very own media station. “Our target is not actors,” says Holmes. “Our target is to produce our influencers their particular mini-celebrities.”