What is mobile app marketing and what are the tools and strategies used in it?

In the business world, trade and commerce new technologies are introduced every day and innovations are being made in each and every field. Technology is developing at a great pace and giving a boom to the global market. IT sector or industry is the most advanced stream in the whole world. Apps are developed and introduced daily, which have very useful features in it. These apps are very useful for the ordinary people, but people are unaware of the new and updated feature. For spreading awareness among people, mobile app marketing is done. These apps help the people to work smartly.


The biggest marketing strategy is to advertise the product effectively and efficiently. Many types of messages and calls are done by the companies so that people become aware of the offers and schemes. Apps are very helpful for keeping you updated in the present world of technology. Mobile appmarketing is done through various tools which are as under:
• Advertisement online: – online advertising and promotion is the best and advanced method and most beneficial tool. Maximum people are using the internet instead we can say that every second person is active on the internet. Business and marketing are mostly done through this.
• Messages: – many companies are sending a link on the mobile in the form of message. This is the simplest way of marketing. Android mobiles are used by every person, and they can easily download the apps through simple measures.

• App store optimization: – this is the successful tool which helps in promoting the apps to the greater extent. This is the most useful and quick strategy used. This technique or strategy is used in the IT industry by most of the app developers. More views and popularity signifies the success of the apps.
All these tools are mostly used by the aware and updated citizens of the country. It is the contribution of these mobile apps marketing that the country rises and develops economically.

Proximity marketing: use of beacon in proximity marketing

These days the peoples have developed the intimate relationship with their smart phones and rely on them for communication, shopping and entertainment. Beacons are usedfor proximity marketing by the retailers and for being able to connect to the peoples. Beacon is Bluetooth radio transmitter that works by transmitting information to the devices like Smartphones in a nearby area. These beacons are a device that works to deliver information to the customer directly on their mobile app that is within a particular area.


Use of beacon for proximity marketing:
Measurable data: the marketers or retailers can make use of proximity marketing through beacons. It is not possible to reach the consumers without the data hence; this is the benefit of beacon that it provides you measurable data for proximity marketing. These beacons when are installed within the building by the marketers can communicate and promote their brand and verify the customers who are within the retail location.
Outside retail: the proximity marketing is not only useful to the retailer but also for the consumers by providing the valuable information. The customers can learn about the local businesses on the social sites and can like as well as check in to make recommendations. In addition, the customer experience wonderful shopping experience, entertainment, and can navigate the location of the shop.

Broadcasting: The installed beacon helps in proximity marketing by broadcasting the brands and allowing the user to find the offers as well as sales in the shops. This makes the work of advertising and promotion easy for retailers, and the customers benefited, as they do not miss any best offers. They get daily updates and notification on their smart phones.
Therefore, for proximity marketing, the retailer should make use of the technologies available. This will help to save the time of the customers and retailers. In addition, you get huge profit from it.