These days the peoples have developed the intimate relationship with their smart phones and rely on them for communication, shopping and entertainment. Beacons are usedfor proximity marketing by the retailers and for being able to connect to the peoples. Beacon is Bluetooth radio transmitter that works by transmitting information to the devices like Smartphones in a nearby area. These beacons are a device that works to deliver information to the customer directly on their mobile app that is within a particular area.
Use of beacon for proximity marketing:
Measurable data: the marketers or retailers can make use of proximity marketing through beacons. It is not possible to reach the consumers without the data hence; this is the benefit of beacon that it provides you measurable data for proximity marketing. These beacons when are installed within the building by the marketers can communicate and promote their brand and verify the customers who are within the retail location.
Outside retail: the proximity marketing is not only useful to the retailer but also for the consumers by providing the valuable information. The customers can learn about the local businesses on the social sites and can like as well as check in to make recommendations. In addition, the customer experience wonderful shopping experience, entertainment, and can navigate the location of the shop.
Broadcasting: The installed beacon helps in proximity marketing by broadcasting the brands and allowing the user to find the offers as well as sales in the shops. This makes the work of advertising and promotion easy for retailers, and the customers benefited, as they do not miss any best offers. They get daily updates and notification on their smart phones.
Therefore, for proximity marketing, the retailer should make use of the technologies available. This will help to save the time of the customers and retailers. In addition, you get huge profit from it.