Facebook is probably of the most popular social networking website in the world, with millions of users. While it is primarily a social networking website developed to help connect a person with friends and relatives, it is increasingly used by companies to market their products and services, especially products and services which are purchased by consumers. The number of Facebook friends and Facebook likes is an indication of the social media network and popularity of a person or business, so many online marketing agencies prefer to buy Facebook likes from multiple sources to increase the popularity of the page.
Some of the measures of the online popularity of a business or individual on social networking websites, especially in the mass media outlets like newspapers and television is the number of twitter followers and Facebook likes. These journalists are not aware of the intricacies of online marketing, how some online marketing agencies buy twitter followers at a very low cost to artificially boost their numbers, so they will quote the numbers mentioned by the business or celebrity in the press release sent out by his public relations agency. Since these media outlets reach a large number of people, many take these figures at face value.
While most Facebook users get likes naturally, for celebrities and businesses, the Facebook page is often a marketing tool, which potential customers may use to gauge the quality, price and popularity of the product or service being sold. When all other factors are the same, most potential customers will usually select the product or service which is more popular in terms of Facebook likes. So if a business finds their competitors have bought Facebook likes, they will also be forced to Buy YouTube Views , and else they will lose customers because they did not use the marketing tactics of their competitors.